 Yahoo's $100 Million Ad Blitz
 22.09.2009 19:24  29 views  0 comments
 Skeptics question whether the Internet portal's new marketing campaign is a colossal waste of money Read more »
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The Great Trust Offensive
17.09.2009 17:00 26 views 0 comments
 Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets Read more »
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Disney's Marvel Deal and the Pursuit of Boys
10.09.2009 17:00 25 views 0 comments
 Behind that purchase is a mediawide story: the chase for the attention of distracted young males—and their billions in buying power Read more »
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Cadbury's Key Ingredient: Gum
08.09.2009 15:41 25 views 0 comments
 With 29% of the global gum market, candy powerhouse Cadbury has drawn an offer from Kraft and could attract bids from Nestlé and Hershey Read more »
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Expand Your Personal Brand a la Perez Hilton
05.09.2009 15:46 23 views 0 comments
 Perez Hilton spills his branding secrets and tells how he went from celebrity gossip blogger to record producer Read more »
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This Is Your Lifelog
03.09.2009 17:00 28 views 0 comments
 Gordon Bell sees beyond the Twitterverse, when we'll be documented in digital detail Read more »
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Disney to Buy Marvel for $4 Billion
31.08.2009 10:10 26 views 0 comments
 The deal will give Disney a host of strong characters—Spider-Man, X-Men, and others—that it can sell to teen boys Read more »
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Target vs. Wal-Mart: The Next Phase
18.08.2009 19:15 24 views 0 comments
 In the downturn, Wal-Mart's low prices have trumped Target's cheap chic. With a recovery on the way, the discount giants are readying for the next chapter in their rivalry Read more »
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The Client at Coke
12.08.2009 11:47 29 views 0 comments
 Coke has enjoyed a creative renaissance of late. Pio Schunker, the company's SVP for creative excellence, discusses the revival Read more »
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Starbucks: Howard Schultz vs. Howard Schultz
06.08.2009 17:00 25 views 0 comments
 Starbucks' iconoclastic founder has gone through a reeducation in the rigors of running a more typical company. That doesn't mean he has to like it Read more »
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Best in Show: Nike's Scrappy Trash Talk Shoes
29.07.2009 17:00 27 views 0 comments
 The eco-friendly athletic shoe is made from scraps of leather and synthetic materials and attached to a recycled rubber sole Read more »
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Coach's Poppy Line Is Luxury for Recessionary Times
18.06.2009 17:00 26 views 0 comments
 Adapting to a more frugal consumer, Coach has created the less pricey Poppy line, revamping its product mix to lower its average bag price to $290 Read more »
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How Primark Thrives in the Downturn
16.06.2009 16:15 29 views 0 comments
 The fast-fashion retailer keeps expenses low—and prices at rock bottom—by holding down overhead and outsourcing manufacturing Read more »
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Nike Quietly Goes Green
11.06.2009 17:00 28 views 0 comments
 The brand's eco-friendly products are cheaper to make, but its buyers are more interested in design and performance than sustainability Read more »
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Marketing in the Age of Turbulence
05.06.2009 11:05 21 views 0 comments
 Opportunities lie within the economic downturn. You can take advantage of them if you start marketing strategically instead of blindly, says Marshall Goldsmith Read more »
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Pandora: Unleashing Mobile Phone Ads
21.05.2009 17:00 24 views 0 comments
 Kraft, Nike, and others are getting results advertising on Pandora's mobile music service. Is cell-phone marketing finally taking off? Read more »
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Giving Products a Good Backstory
14.05.2009 17:00 31 views 0 comments
 Jeff Gomez's clients—including Disney, Coke, and Microsoft—use his narratives to fuel their franchises Read more »
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Marvin Ellison: Home Depot's Mr. Fixit?
07.05.2009 17:00 22 views 0 comments
 The new head of stores is trying to turn the chain around with a fresh emphasis on customer service Read more »
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Blowing Up Pepsi
23.04.2009 17:00 31 views 0 comments
 PepsiCo Americas CEO Massimo d'Amore has been rebranding Pepsi's core products top to bottom. Creative destruction—or just destruction? Read more »
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Peet's Coffee: In Africa, Brewing Good Works
23.04.2009 17:00 26 views 0 comments
Peet's Coffee, with the help of a Gates Foundation-funded nonprofit, is planting seeds of commerce in Rwanda Read more »
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